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DESIGNERS WORKING THE HIGH STREET!!!

11/06/2009

Jimmy Choo for H&M

Christmas is definitely coming early this year as the high street shop H&M, has  teamed up with the designer shoe maker to the stars Jimmy Choo to bring a new collection at 1/3 of the normal designer price tag. Jimmy Choo is following in the steps of Karl Lagerfeld and Matthew Williamson who have previously teamed up with the high street store to create their low price point collection. For designer brands such as Jimmy Choo, designing a range for a high street retailer buys bigger exposure among new potential customers. Some even argue that it helps to stop retailers from ripping off their designs. Jimmy Choo has previously sued high street chains including Oasis, Warehouse and Marks & Spencer for copying its bags and shoes. So it’s only right that they take some of the profit back.

Tamara Mellon, the founder and president of Jimmy Choo, who launched the deluxe celebrity brand in 1996, said: “We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion-savvy, street-smart women, and to be including some great pieces for men, too.”

 Tamara Mellon

Jimmy Choo is a brand made famous by the character Carrie Bradshaw from Sex and the City. She was a big fan and in one episode argued a “Woman’s right to shoes”, and she didnt enjoyed being “shoe shamed” after spending most of her income on Jimmy Choo at around £350 each and owning over 100 pairs.

miss brad

Not sure how  Miss Bradshaw would feel about the high street collaboration, however women that have always wished of owning a pair of Jimmy Choo and might have put  the dream on hold due to the recession will be queuing on the 14 of November to get their hands on theses designer bargains at a high street near them.

How do you feel about Designers or Celebrities collaborating with High Street stores let us know your views and thoughts.

Kelsie xxx

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